Sponsored

3 Reasons Real Estate Marketing Flyers Are Not Dead

Real Estate Marketing Flyers Are Not A Dead!
Real Estate Marketing Flyers Are Still An Ideal Marketing Tool and Here’s Why
Many agents and brokers think real estate marketing flyers and print marketing as a whole is dead.

Here is what I hear most agents saying…

Is print marketing really dead? In short, the surprising answer is a resounding “No”! Why? Technology… Technology has finally come to the rescue!

There is new technology on the market that makes real estate marketing flyers more useful, more beneficial, and more trackable than ever before! In this article, I detail 3 reasons why real estate marketing flyers are not dead and why they should become a big part of your offline to online marketing efforts.

DIY Real Estate Flyer Templates

First, both sellers and buyers love flyers because they demonstrate you go the extra mile to make their property information available. Let’s face it flyers are a perfect tool in your marketing arsenal because they work for you when you are not there! They are the perfect tool for getting your property features, details, and contact information directly into the hands of your potential buyers.

Second and most importantly especially in today’s environment, agents and brokers can now track the effectiveness of real estate marketing flyers in their marketing by taking buyers from offline to online in 3 very useful and highly effective ways!

The 1st highly effective way to track the usefulness of real estate marketing flyers involves the use of QR Codes. Today, over 44 % of the US Population has a Smartphone. Once scanned QR Codes can take these smartphone users directly to an online opt-in form. A QR Code placed on your marketing flyers can not only take potential buyers from offline to online, you can take them wherever you want them to go… online. They provide agents and broker’s an interactive and very useful way to engage and track their buyers.

Even more exciting, the technology behind QR Codes has recently evolved to allow even more capabilities. QR Codes that were once stagnant could only be used once when placed on your printable materials. Today, QR Codes with this new technology behind them can now be renewed!

This is a game-changer because all your printable marketing and advertising campaigns that were once single-use can now be recycled and refreshed! This latest evolution of QR Code technology allows marketers to redirect smartphone users who scan your codes. Once scanned buyers can be taken anywhere they want online over and over again… to an opt-in form, to a URL, to a Virtual Tour, to a Business Card, the online possibilities are endless…

One single QR Code placed on your offline marketing piece such as a real estate marketing flyer can now be reused over and over again, keeping your marketing message fresh, renewable, interactive, and even recyclable.

The next highly effective way to track the usefulness of real estate marketing flyers involves the use of 800 numbers to track buyers. I use a great service available called Kall8. They provide instant activation of toll-free 800 numbers with plans starting at just $2.00/month. Once you place an 800 # on your flyer, all incoming calls can either be sent to voice mail where Kall8 collects caller information and forwards it to your inbox or you can even choose to have the calls forwarded directly to your cell phone.

The best part about this tracking technique is that just one 800 number can even be used for lead management on multiple properties providing an economical option for tracking results from your real estate marketing flyers!

Another Cool Technique

Another cool technique agents are using to track the effectiveness of each flyer is to place coupon-like codes on each flyer. Agents simply devise an internal code to track a flyer to a specific property. Next, they add an “Enter the Flyer Code Here” field to your opt-in form. When you make this field mandatory your auto-responder will ask the buyer for this code before they can opt into your list. This coupon-like code provides another simple and effective way to track and capture all the buyer information and match it to a specific listing. Best of all these leads are now integrated into an auto-responder like Aweber allowing you to add them to your email list and send follow-up emails automatically. You can even ask for this code when you receive a call from your 800 numbers.

Today agents throughout the US are reintroducing Real Estate Marketing Flyers back into all their marketing efforts! Flyers are now more effective and useful than ever before in tracking the effectiveness of your marketing message and moving buyers from offline to online. Capturing a buyer’s information especially one who is calling about your house is what it’s all about. You are now able to add buyers to your sales funnel, track where they came from, then have a conversation that gets them inside… where you can work your magic.

Sample DIY Templates

Sponsored